Roo-tid is a UK-based fabric design studio specializing in hand-illustrated, high-quality apparel fabric. With a focus on sustainability and natural materials, Roo-tid creates thoughtfully designed textiles that inspire a sense of connection, creativity, and mindfulness.
The design process at Roo-tid is centered on encouraging moments of intentional making—stepping away from the everyday and enjoying the simple pleasures of working with beautiful fabric. Every print is carefully illustrated, bringing unique artistry to sustainable textiles that feel as good as they look. From the smooth drape of rayon to the luxurious softness of Ecovero viscose, each fabric is designed to elevate the sewing experience.
Sustainability is at the heart of Roo-tid’s mission. Their fabrics are crafted from natural and renewable raw materials such as wood and pulp, sourced from certified and responsibly managed forests. By working with manufacturers committed to ethical production and eco-friendly fibers, Roo-tid ensures that their textiles support both the planet and the people who create them. These sustainable fabrics are biodegradable and made with minimal environmental impact, reflecting a commitment to responsible creativity.
Roo-tid believes that beautiful apparel fabric should never come at the expense of the Earth. Through continuous education and conscious sourcing, they empower sewists to create with intention—choosing materials that align with both personal style and environmental responsibility. With every hand-illustrated design, Roo-tid invites makers to embrace creativity in a way that is both inspiring and sustainable.
